– What is it that turns a boring, lazy old cow into a rhinoceros? Why does the rhinoceros charge and what keeps them charging? What are the cows after… apparently not much. You charge your one goal and then accomplish and go for the next, you are a rhinoceros. You can be so successful because you charge only one thing at a time, not two. – A rhinoceros charges with one single focus/purpose. You are big and can take the punches, you almost enjoy the challenge because you are a rhinoceros. – Your skin is so thick as a rhinoceros, you’re not worried when torpedoes are flying your way to discourage or criticize you. – Charge, put all of your weight and all of your strength into it and charge forward. Don’t be like a lazy cow going back to the same old pasture, be like a rhinoceros and go out and charge. – Wake up with a purpose of what to do that day. If you want to join us in reading Rhinoceros Success during the month of May, you can purchase the hardcover on Amazon for $10 or Audible for $5.Īnd, if you want to see all of my notes from this book, as well as many more of my book notes, they’re available to all Focus Club members within our resource library.– Get out of bed in the morning like a rhinoceros, not a sloth. Overcome inertia, charge your goals, and keep on charging! The secret of rhinoceros success is to charge. Thus, problems are actually landmarks of progress. If you’re coasting, then it means you’re either using up your past momentum or your going downhill. If you are experiencing no problems then it means no action is happening. Meaning, it’s wise to expect that you will have problems (because everyone has them).Īnd, in fact, what’s great about problems is that they are a sign of progress. It’s hard for a rhino to relax, but you have to learn to do it anyway.Īlexander also talks about being prepared for problems. In fact, there is a strong emphasis on loving your family well, being smart with finances, and living a balanced life and resting well. The book is not only about “going, going, going”. Alexander writes that everything requires some measure of risk, audacity, and healthy aggression. It’s dorky, but it’s also a great reminder to avoid complacency. Something Scott Alexander says in the book is to “have an audacity attack every day.” I love that mindset (and that phrase). Don’t charge at a prairie dog, but instead, charge at something worthy of a rhino. So too should you focus on one target - one goal - at a time to charge after.Īdditionally, don’t waste your energy. A rhino can only charge at one thing at a time a rhino physically cannot run at two goals at the same time. In the morning, jump out of bed and charge!īeing a rhinoceros requires focus. Just like a rhino, you should be charging after everything you do. Rhinoceros Success is about going all in or else not going in at all. I enjoyed the book so much that I bought this watercolor print to hang in my office as a reminder to go “full rhino”. The book is fun, clever, and - as the title alludes - a little bit hyperbolic. I purchased the audio version for just $5 and listened to the whole thing straight through last month while on a flight to San Diego. The book Rhinoceros Success was recommended to me by Joe and Mike while I was on their podcast, Bookworm.
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